Reid found his passion for music at Colorado State where he pursued the music newly founded music business program. Spending his class time on the slopes, he managed a diploma in May of 2023. He began hosting house parties from the minute he moved out of the freshman dorms and graduated to selling out the biggest venues in Fort Collins within 6 months. Recently moving to San Diego, he now works as an assistant talent buyer, manages 2 bands, and is an integral part of Frontseat's vision, booking, and management.